
Figure 1. Roland’s work on canvas. Photograph taken by the Noah Allison, 2024.
In the early months of the COVID-19 pandemic, I was standing in a gas station queue to order tacos al pastor from a truck when a man approached and asked if I could spare him a dollar so he could buy a champurrado. Growing up in Los Angeles, I was accustomed to such encounters. However, Roland had charisma; tall, dark, and muscular with a big smile, he had the salesman's knack of putting people at ease. We fell into talking that day, and most days after when we crossed paths in the neighborhood.
Over the next several years, I learned that Roland (not his real name) was born in Jamaica thirty years ago, and moved to Los Angeles with his family at age twelve. Since 2017 he has lived in a tent near the Santa Monica Freeway. A dispute and the death of his father had landed him on the street. As a practicing artist, he draws and paints infamous cartel leaders like El Chapo and Pablo Escobar, as well as Mixed Martial Art fighters and superheroes (figure 1). Over the years, I saw him selling his art and panhandling motorists in the middle of the street. When I asked if I could document his movements, he immediately agreed.

Figure 2. Aerial view of the location where Roland hustles in the street. Source: Google Earth.
Roland typically emerges from his tent late in the afternoon strapped for cash. It is at these moments that he walks fifty feet to Arlington Avenue just north of the 10 Freeway to solicit money from motorists (Figure 2). This small area of the city is both his home and his workplace. He begins by walking to the middle of the crosswalk and stops to wait for southbound cars to gather at a red traffic signal. He then navigates between one of the three lanes with the most cars and approaches each vehicle at the driver's side window (Figure 3).

Figure 3. Traffic calming lanes that Roland relies on for safety while soliciting donations from motorists. Photographs taken by Noah Allison, 2024.
Roland does not directly ask for money or say anything. Instead, he presents one of his paintings because motorists are more inclined to donate if he appears to be selling his work. He approaches every car until the signal turns green. Then, he turns 180 degrees and solicits all the slow-moving motorists traveling in the opposite direction. As Roland walks back to his starting point, he strategically moves between the yellow traffic calming lanes, which provide a nominal buffer zone between vehicles traveling in opposite directions (see Figure 3). Upon reaching the signal, he patiently waits at the crosswalk for southbound vehicles to gather at the signal before repeating the circuit (Figure 4). Most days, he employs these tactics for one or two hours, typically earning between $50 and $100 (Figure 5).

Figure 4 . Roland’s strategic hustling tactics and the locations of other informal activities occurring at the intersection. Conceptualized by Noah Allison. Designed by Victor Cano Ciborro.

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