The Making of an Ethnoburb
- Noah Allison

- Nov 10
- 4 min read
Updated: Nov 17

Figure 1. Section of Main Street rebranded as “Palestinian Way.” Photograph by Noah Allison, 2025.
At first glance, Main Street in Paterson, New Jersey, is indistinguishable from the Garden State’s hundreds of other commercial corridors. Its low-rise built forms comprise an array of low-density commercial and mixed-use buildings with little unifying adornment. Yet, a closer look reveals its distinction (Figure 1). The restaurants, markets, sweet shops, hookah bars, hair salons, and clothing stores adapting and marking this stretch signal one of the largest Arab and Muslim hubs in the United States (Figure 2).

Figure 2. Palestinian hair salon next to a Turkish restaurant serving “home style comfort food.” Photograph taken by Noah Allison, 2025.
Situated 15 miles west of New York City, Paterson was founded in 1792 by Alexander Hamilton as a predominantly Dutch and English settlement. As one of the first planned industrial towns in North America, Paterson prospered first with its textile and iron mills, and later from its locomotive, machine, and aircraft manufacturing. These opportunities enticed immigrants from around the world, including Irish, German, Italian, and Russian and Eastern European Jews. In the late nineteenth century, Syrian and Lebanese families arrived in Paterson to work in the silk trade.
As the textile economy expanded over the first half of the twentieth century, it attracted other Arab groups, such as Yemenis and Palestinians, as well as Turkish immigrants. Even as deindustrialization shifted Paterson’s economy toward small-scale food processing, garment, and retail enterprises, its cultural infrastructure, proximity to New York, and relative affordability continued to attract people from the Middle East, as well as Latin America, South Asia, and the Caribbean.

Figure 3. Typical strip mall parking signage in English, Arabic, and Turkish, with a Palestinian flag displayed on a light pole in the background. Photograph by Noah Allison, 2025.
Today, nearly half of Paterson’s 160,000 residents were born outside the United States. Its demographic composition reflects what scholars describe as ethnoburbs: suburban clusters of households and businesses comprising diasporic groups with transnational ties. In ethnoburbs, ethnic minorities own a high portion of local businesses and are actively involved in local politics. Desires to assimilate sometimes disguise their presence; more often than not, however, immigrants working and residing in suburbs are made visible by performing and asserting group expressions in the landscape.
Strolling down Main Street, one encounters Arabic signage inscribed on the streetscape, interspersed with Turkish, English, Farsi, and Spanish (Figure 3, above). Business names honor proprietors’ homelands: Jerusalem Jewelry, Istanbul Grill House, Palestine Hair Salon, Sheefa Pharmacy, Mecca Super Market, and Nablus Sweets. Restaurants and butcher shops proudly announce their adherence to Halal (Figure 4, below). Traditional Islamic and Middle Eastern attire, imported from Jordan, is displayed on mannequins neatly arranged in storefront windows (Figure 5, below). Someone has painted an enormous Dome of the Rock simulacra on an apartment building wall over a gas station (Figure 6, below).
Figures 4 and 5. Left, signage indicating foods permitted under Islamic law at Brothers Quality Halal Meats. Right, mannequins donned in traditional Muslim attire at Bent Al Sultan. Photographs by Noah Allison, 2025.













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